Stitch
Concept, Design, Art Direction
Stitch is a concept brand of yarn and supplies marketed to a younger sect of the international knitting community. Inspired by yarn bombing and yarn-based street art, the brand draws inspiration from graffiti culture to let young creatives explore what knitting is to them — expressive, decorative, maybe even disruptive.
LOGO: The brand suite stems from the intricate yet uniform patterns created from different knitting and crocheting stitches. Purling, one of the most recognizable stitches, becomes the grid work for the brand's logomark.
YARN, NEEDLE, AND HOOK PACKAGING: Designed to look like cans of spray paint on store shelves, the distinctive look serves more just an aesthetic purpose. By placing skeins of yarn and tools in containers, they help to keep knitters more organized as they work.
PROJECT BOOK: A monthly project book was developed as part of the brand. For each project, there is a perforated postcard with necessary yarn types and tools that customers can tear out and use when shopping for supplies.
CREDITS:
Stitch is purely a conceptual brand, not intended for sale or distribution.
Stitch is purely a conceptual brand, not intended for sale or distribution.
Completed while enrolled at Maryland Institute College of Art (MICA).
Various images courtesy of Wikipedia via Creative Commons, and Unsplash.
